Your recommendations show that you understand our business needs. The experience you bring to the table has helped us better manage our projects and increase speed to market.
— TB, VP Marketing, Financial Services
CASE STUDIES
These results predate the AI shift, but the pattern is the same one AI has made more urgent — unclear ownership, mismatched staffing, pricing that doesn't reflect reality. Fix the fundamentals and you're ready to layer AI on top. Skip them, and AI just accelerates the waste.
In-House Agency
CHALLENGE: One of the largest banks in the U.S. was having difficulties with creative quality, overall cost control and turn-around times for their self-managed in-house creative team.
SOLUTION: Rebalanced team members by removing some underperforming staff, hiring new talent, streamlined 3rd party creative suppliers, and implemented new workflow.
RESULTS: Improved creative/brand quality and compliance, faster turn times, ~$1M+ saved on total creative marketing spend.
Branding Firm
CHALLENGE: A leading strategic branding and marketing communications firm, with a national reach in higher education and financial services wanted to optimize overall operations.
SOLUTION: Implemented a new workflow line of sight. Revamped look and feel of the firm's website, and optimized staffing.
RESULTS: 27% year-over-year top-line growth and a deeper pipeline of the most profitable opportunities.
Direct Response Team
CHALLENGE: The largest publisher of news in the U.S. (print and online) needed to streamline, speed-up and improve the quality of their in-house direct response marketing team.
SOLUTION: Replaced workflow management software with a more user-friendly version, hired a new team leader and optimized staffing.
RESULTS: Steady year-over-year growth in revenue, a with 25% increase in response time.
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